Is Google Tag Manager enough to integrate with Product Analytics tools?

If you’ve engaged with product analytics tools, you’re likely familiar with the hurdles of integration. Achieving meaningful insights from your data typically demands a bespoke integration, which can consume considerable time and resources. At Stormly, we’ve focused on streamlining this process. Now, integration takes just five minutes through Google Tag Manager (GTM), transforming basic interactions like pageviews and clicks into insightful, actionable events.

It’s worth noting that over 4.6 million companies use Tag Management tools, with GTM dominating the market at 90.72%. This widespread adoption means that many businesses, perhaps including yours, are already set up with GTM.

Why is Stormly’s approach superior? Many platforms, including Mixpanel, allow for GTM integration, but their approaches often introduce significant analytical limitations—limitations that are, unfortunately, common across many analytics tools:

1. Lack of Detailed Properties: Other platforms typically track events without attaching additional properties, which are essential for a deep understanding of user actions. Without these properties, you lose out on valuable context that can segment and analyze user behavior effectively. Stormly’s method, in contrast, not only captures events but enriches them with detailed properties, allowing for a comprehensive analysis of the circumstances surrounding each interaction.

2. Superficial Event Tracking: In many analytics tools, pageviews are recorded as basic events, which hardly reflect meaningful user interaction. Our competitors, including Mixpanel, restrict you to these basic measurements, providing a shallow view of user engagement. Stormly goes beyond this by defining and tracking specific actions that are indicative of genuine engagement or conversion, giving you a deeper understanding of what drives user actions.

3. Restricted Reporting Capabilities: With conventional integration methods, you might be able to generate basic reports such as pageview counts or general event counts. However, without tracking detailed properties or defining meaningful events, your ability to derive actionable insights is severely limited. Stormly offers advanced reporting features, such as user segmentation, cohort analysis, funnel visualization, and retention analysis, enabling you to extract valuable insights from your data.

4. Incomplete Initialization and Data Integrity: Typical integrations automate the initialization process, but often inconsistently. This can lead to duplicate data or gaps in data collection, which compromise the integrity of your analytics. Stormly ensures consistent and complete initialization across all tags, maintaining the reliability of your data.

Stormly’s unique capability allows for a seamless** transformation of basic metrics into profound insights with just a simple line of code.** For instance, imagine setting a conversion goal like “complete payment” and using Stormly to identify which behaviors lead to that goal. Our AI assistant can then provide customized A/B testing recommendations based on those behaviors, helping you optimize outcomes effectively.

Moreover, we delve into the granularity of product analytics by examining item-specific metrics. This includes detailed conversion rates across different product properties, such as shoe sizes, or blog post articles and identifies the most and least popular items based on conversion rates vs popularity.

Stormly is distinctively equipped with innovative ways to display analytics data, enhancing the understanding and comparison of metrics. Our platform offers unique bar chart options for time-series analysis, user conversion, and more. These bar charts facilitate easier comparisons and deliver clearer insights, replacing the traditional line charts which often make it challenging to discern differences between data segments.

What is interesting, is that our dashboard is designed to maintain the selected filters on bar and line charts across sessions. Once a filter is set, it remains active even after a reload, significantly boosting the efficiency of data analysis and dashboard management.

Moreover, our event trends report features customizable options for bucketing properties, either automatically or manually, particularly beneficial when grouped by numeric properties. This capability not only upholds our commitment to detailed, customizable reporting but also introduces a new dimension to data analysis, enabling deeper insights and more strategic decision-making.

These are just the examples of what is possible with just a simple Google Tag Manager integration. What we enjoy the most is when our users have the eureka moment and realize that everything is possible!

With Stormly, integration isn’t just about plugging in data; it’s about transforming how you view and utilize your analytics to drive business growth. So, if you’re still considering how to integrate with Mixpanel using Google Tag Manager, it might be time to rethink and choose Stormly for a truly transformative insight experience.